Chairman and CEO, WE Worldwide Partners, Hong Kong, PR CHINA
Viveca Chan is founder and chairman of WE Marketing Group, an independent marketing communications agency headquartered in China. WE is the first company to integrate advertising, social media and e-commerce sales. Prior to starting WE, she was chair and CEO of Grey Global Group China/Hong Kong and was instrumental in building up the group’s China network and specialized communication disciplines. Chan has received numerous honors for her active role in the industry, including Ad Age’s “100 Most Influential Women in Advertising,” “Professional Woman of the Year” from American Chamber of Commerce, and Campaign Asia’s Digital A List. She graduated from the University of Wisconsin–Madison with a degree in marketing.