Position title: Chairman and CEO, WE Marketing Group, CHINA
Viveca Chan founded WE Marketing Group in 2005, a leading independent marketing communications agency with 6 offices in China including Hong Kong. WE offers full marketing services from strategic planning, creative, media planning and buying, social media, e-commerce to data driven new retail solutions. Prior to starting WE, she was Chairman and CEO of Grey Global Group China/Hong Kong and was instrumental in building Grey’s China network and all its specialized communication disciplines. Chan has received numerous honors for her active role in the industry, including Ad Age’s “100 Most Influential Women in Advertising,” “Professional Woman of the Year” from American Chamber of Commerce, Campaign China’s Digital Hall of Fame and “Top 10 Most Influential Person in China’s 40 years of advertising.” She graduated from the University of Wisconsin–Madison with a degree in marketing.