Steve Barcus

Contact Steve with questions about:

• Messaging and branding
• Media requests
• Stories on international programming, Badgers abroad, global alumni impact, etc.
• Campus and community event promotion and sponsorship

Biography

Steve Barcus serves as Senior Director of Strategic Communications and Alumni Engagement in the University of Wisconsin–Madison International Division. In this role, he leads high-level communications strategy in collaboration with division and university leadership, ensuring clarity and consistency in messaging across campus. He also serves as the division’s primary liaison to the Wisconsin Foundation and Alumni Association (WFAA), advancing international alumni engagement, visibility campaigns, storytelling, and strategic initiatives that strengthen global connections and institutional priorities.

Since joining the International Division in 2016, Steve has helped shape UW–Madison’s global narrative—highlighting students, faculty, and alumni who are making a difference around the world. He oversees communications, marketing, media relations, and advancement messaging that promote international academics, internships, research, and partnerships on campus and abroad.

Throughout his career, Steve has written about remarkable people from around the world—including global leaders, entrepreneurs, artists, entertainers, and innovators. His work reflects a curiosity about the human experience and a commitment to sharing stories that inspire.

Prior to his tenure at UW–Madison, Steve held communications leadership roles in higher education and nonprofit organizations, where he developed expertise in storytelling, brand strategy, and organizational advancement.