Tag: School of Business

‘Perseverance, Determination, Scholarship, Leadership:’ WSB’s First BEL Scholars Graduate

Posted on

For Business Badger Katie Haghighi (BBA ’22), the pace won’t slow after Saturday. Once the marketing and international business major has diploma in hand, she’s committing her energy and efforts to the startup she founded: Regener8, a platform that tackles the global textile waste crisis by connecting fashion designers with consumers. Come late summer, she’ll …

Environmental Performance Boosts Market Value, But a Firm’s Collective Reputation May Sink It

Posted on

As it turns out, maybe you should give a darn about your bad reputation—at least if you’re a major corporation. A study on corporate sustainability by Ann Terlaak of the Wisconsin School of Business suggests that while environmental performance matters, so does whether its organizational structures are perceived to be unethical. Terlaak, an associate professor …