For Business Badger Katie Haghighi (BBA ’22), the pace won’t slow after Saturday. Once the marketing and international business major has diploma in hand, she’s committing her energy and efforts to the startup she founded: …
School of Business
Environmental Performance Boosts Market Value, But a Firm’s Collective Reputation May Sink It
As it turns out, maybe you should give a darn about your bad reputation—at least if you’re a major corporation. A study on corporate sustainability by Ann Terlaak of the Wisconsin School of Business suggests …